Too Much to Sum Up.
Jesse Itzler is a man of many incredible talents and success. He is known for pushing past self imposed limits as an endurance athlete, building the coconut water brand Zico, writing a New York Times best-selling book Living with a Seal, and if that was not enough, he is an Emmy award winning rapper. These are just a few of the endless highlights on Jesse’s resume.
Working closely with Jesse and his team, we were able to build a simple and evocative visual system. Our focus resonated around his desire to not only push himself, but to push all those in his sphere on an upward trajectory.