Lights, More Lights, Action!
Forge designs and implements incredibly dynamic experiences and it is their goal to make it look easy. The audience does not want a peek behind the curtain – they want to be fully immersed in the experience and unburdened by complexity. The identity speaks to what makes these experiences work — structure, thoughtfulness, and a meticulous eye for detail.
The FD monogram was created with utility in mind. The identity will be applied on to many disparate items; from road cases to hats. The simple forms pay homage to corporate identities of the 60's, insuring its longevity. The 3 distinct pieces forming the mark represent Forge's 3 core offerings:
Lighting Design, Production, and Consulting
Headlines + Top Tier Information: