FELIX FERNANDO OLIHA
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Blend + Buck Homage

A Case Study

 

Forge Designs

Lights, More Lights, Action!

Forge designs and implements incredibly dynamic experiences and it is their goal to make it look easy. The audience does not want a peek behind the curtain – they want to be fully immersed in the experience and unburdened by complexity. The identity speaks to what makes these experiences work — structure, thoughtfulness, and a meticulous eye for detail.

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The FD monogram was created with utility in mind. The identity will be applied on to many disparate items; from road cases to hats. The simple forms pay homage to corporate identities of the 60's, insuring its longevity. The 3 distinct pieces forming the mark represent Forge's 3 core offerings:

Lighting Design, Production, and Consulting

 
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Headlines + Top Tier Information:

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Brand Palette:

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Completed at Brand Apart, © 2017.

Naming – Helen King & Hillary Bleckley
Brand Strategy – Helen King & Hillary Bleckley
Visual Identity – Felix Oliha
Art Direction – Felix Oliha

Next Up

 

Don't mess with the Jaguars