Bringing All of Atlanta Together.
The Beloved Community is a concept made famous by Dr. Martin Luther King Jr. In the spirit of this concept, the Atlanta community at large came together for one night to highlight, celebrate, and raise funds for incredible organizations supporting the Westside of Atlanta. This night was the Beloved Benefit.
Looking back to the roots which inspired this celebration, we took inspiration from the handwriting of Dr. King and created the Beloved B. The visual system was built to support the ceremonious air of the night while adding the flexibility of layers and texture to compliment the complexity of those participating in this pinnacle moment.
Beloved Benefit promo real produced by Brand Apart.