Augusta University Athletics
As part of a large rebrand for Augusta University, I was tasked with re-imagining the institution's mascot, athletic word mark, and building a custom typeface for use on official AU athletic materials.
Before you is the custom display face ROAR created for Augusta University athletics and spirit. It was all about refined aggression and legibility when making this beast.
Augustus – The Mascot
The community in Augusta expressed their love of the original Jag head – making it very important to create a recognizable evolution of the mascot rather than something too new.