Climb the damn mountain.
29029 is an experience truly like no other. Walk up the mountain, gondola down, walk up the mountain, gondola down, 14 to 17 times. All to reach the vertical hight of Mt. Everest. This is the challenge.
Working closely with the Mark and Jesse, the founders of 29029, the Brand Apart team and I created a powerful mark and visual system to support this wild weekend.